> Our story
A family business with a love for the profession.
Label was founded in 1991 by designer Gerard van den Berg and specializes in designing, manufacturing of high quality upholstered seating furniture.
Together with his brother Ton, Gerard has managed their business for many years. Both grew up as sons of a furniture manufacturer. There they both learned this specialist handicraft. Since 2012, their children, Jasper (son of Gerard ) and Marieke (daughter Ton) have taken over their parent’s business and now they are taking care of the daily management of the company.
Label stands for typical Dutch Design: no-nonsense furniture with its own character. Each Label model has it’s own identity. This is realized by the use of honest material, clear design and a very high sitting comfort. This story is recognized and praised at home and abroad. Label is Sturdy, Honest and Genuine!